Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as a manufacturer and a wholesaler or a wholesaler and a retailer. Business-to-business refers to commerce that is conducted between companies rather than between companies and individual consumers.Business-to-business is in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.
Special ConsiderationsSuccessful business-to-business transactions require planning. They depend on the company's account management personnel to establish the business-client relationship.
Traditional marketing methods also help businesses connect with business customers. Trade publications assist in this effort, providing opportunities to advertise in print and online. A business's presence at conferences and trade shows also creates awareness of its products and the services it provides to other businesses.
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